Trade Area Profile

Kaneohe Ranch once posed as a member of the Kailua Community. They funded a community survey ostensibly to determine residents’ desires for their community.  No surprise that one of the 2004 survey findings was 86% of the respondents stated Kailua had traffic congestion problems.   In February, 2005, KR presented their “Community Planning Process” to the Kailua Neighborhood Board: http://www.kaneoheranch.com/planning/group-70.cfm

The Sub-Themes promoted by Kaneohe Ranch, resulting from their survey and promotes as key to their redevelopment, included:
•            Residential character
•            Lively, not crowded
•            Central gathering place
•            Community friendly to small business           
•            Cultural stewardship
•            Historic continuity

Behind the scenes, Kaneohe Ranch developed a Trade Area Profile, identifying Kailua as within a 10-mile radius of 442,000 people -- while the Kailua zip code only holds 53,000 people!  KR has since pulled the document from their website, but we’ve got a copy for your reference.

click on image (partial report) to view larger